Recently, Newegg Taiwan was invited by GS1 Taiwan to participate in a cross-border e-commerce seminar held in Taipei. As a leading technology-focused e-commerce platform in North America, Newegg shared its latest platform developments and seller support services during the event, providing valuable market insights and operational strategies for Taiwanese cross-border sellers.
As a well-known technology e-commerce platform in North America, Newegg launched its third-party seller recruitment program in China in 2020 and has since provided one-stop localized global expansion services for a large number of Chinese sellers. The platform primarily focuses on technology products such as computer hardware, consumer electronics, and smart home devices. Newegg has accumulated more than 47 million loyal, high-end consumers in the North American market and is widely recognized for its high average order value, strong repurchase rates, and low return rates.
During the seminar, Newegg spokesperson Serene provided a detailed introduction to the seller onboarding process and key advantages of the platform. Newegg offers comprehensive support covering onboarding guidance, store operations, cross-border logistics, and overseas marketing, helping sellers quickly expand into the North American market. The platform also supports unified multi-platform management, allowing sellers to use the SellingPilot system to migrate product information with one click and automate order processing, significantly improving operational efficiency.
The cross-border e-commerce industry is currently facing multiple challenges. As global logistics costs continue to rise, spot air freight prices from Asia to the United States have increased significantly year over year, and major international courier companies have adjusted their pricing. As a result, logistics costs have become a major pressure point on sellers’ profit margins. At the same time, many countries have canceled tax exemptions for small cross-border parcels, leading to a systematic increase in export costs and weakened price competitiveness.
In response to these challenges, cross-border e-commerce businesses must transition from traditional foreign trade expansion models to digitalized and intelligent operations. By optimizing supply chain management, enhancing product value, and strengthening compliance capabilities, companies can achieve sustainable growth in the new policy environment. Newegg has identified these market pain points and is addressing them through technological innovation, offering effective solutions that help sellers reduce costs and increase efficiency.
During the seminar, Serene highlighted Newegg’s self-developed SellingPilot system. SellingPilot is a SaaS-level AI operations management tool designed specifically for cross-border e-commerce sellers. It integrates core functionalities such as e-commerce ERP, AI tools, warehousing and logistics, and intelligent customer service, enabling sellers to operate efficiently across multiple platforms.
SellingPilot’s ERP functionality directly addresses the core challenges faced by cross-border sellers. The system supports integration with 10 major North American e-commerce platforms, including Amazon, Walmart, and Newegg, enabling coordinated management across five dimensions: stores, orders, inventory, logistics, and customer service. With unified authorization, sellers can handle multi-platform order processing, inventory synchronization, and product listings within a single system, increasing overall operational efficiency by more than 20%.
SellingPilot’s AI tool suite provides comprehensive intelligent support for sellers. By integrating large language and image models such as GPT-4o and Stable Diffusion, the system can automatically generate multilingual product descriptions, create lifestyle and scenario images, and optimize keywords, helping sellers quickly adapt to different market demands. The intelligent customer service module can accurately identify customer sentiment, automatically link order information, and generate response suggestions, significantly improving service efficiency and customer experience.
In addition, the AI product selection module leverages massive North American consumer data, competitor insights, and trending keywords. Combined with algorithmic models built on over 20 years of Newegg transaction data, it delivers three-dimensional product selection reports covering “high-potential products, differentiated selling points, and market size estimation.” The dynamic pricing feature creates an automated closed loop of “real-time competitor price monitoring, cost and profit calculation, and automatic price adjustment execution,” enabling sellers to stay competitive in the North American price-driven market.
Since its launch, SellingPilot has served sellers in more than 60 countries, with nearly 10,000 registered enterprise users across popular categories such as consumer electronics, home goods, small appliances, and gaming accessories. Within just six months of launch, the system earned widespread recognition from global sellers thanks to its stable performance, innovative AI capabilities, and attentive service. SellingPilot was also awarded the “2025 Rising Star Award,” becoming a standard tool for many sellers expanding overseas.
Through the GS1 Taipei Cross-Border E-commerce Seminar, Newegg showcased its innovation capabilities and service advantages in the cross-border e-commerce space to Taiwanese sellers. In a market environment characterized by rising costs and intensified competition, intelligent tools like SellingPilot provide sellers with a practical and effective path to reducing costs and improving efficiency. By deeply integrating AI technologies, cross-border e-commerce businesses can shift from experience-driven operations to data-driven decision-making and stand out in the highly competitive global market.
For Taiwanese sellers looking to expand into the North American market, the Newegg platform and SellingPilot system offer end-to-end support from onboarding to daily operations, making them a strong choice for capturing cross-border e-commerce opportunities. As AI technologies continue to evolve and mature within the industry, intelligent operations will become an inevitable trend shaping the future of cross-border e-commerce.
