On December 5, the first Hubei (Ezhou) Cross-Border E-Commerce Investment and Sourcing Fair grandly opened. The event, themed "Sailing from Huahu, Cross-Border Global," not only witnessed on-site contracts totaling 3.6 billion RMB but also marked a milestone partnership—North American e-commerce giant Newegg Group and Chinese logistics leader SF International reached a strategic cooperation.
As the core outcome of Newegg Group's digital transformation, the intelligent cross-border operations management platform SellingPilot played a key role in this collaboration. SF International will officially join SellingPilot, providing exclusive international logistics services to registered businesses from 60 countries on the platform, achieving deep integration of "digital trade + smart logistics."
SellingPilot is an intelligent cross-border operations management platform developed by Newegg Group based on 24 years of North American e-commerce experience. It is more than a tool—it is a concentrated embodiment of Newegg’s 47 million user service experience, platform operation know-how, and localized insights transformed into digital capabilities.
Platform Core Advantages:
Deep North American Localization: Built-in alerts for platform rule changes on Amazon, Walmart, etc., providing marketing suggestions aligned with North American consumer preferences
End-to-End Automated Operations: Intelligent one-stop management from product listing, order processing to customer service
Data-Driven Decision Support: Pricing, product selection, and marketing optimization recommendations based on real market data
"This cooperation with SF is an important step in building the SellingPilot ecosystem," said the head of Newegg China. "Through API integration, sellers on the SellingPilot platform can directly use SF's international logistics services, achieving seamless end-to-end order fulfillment."
Cross-border e-commerce sellers have long faced two major challenges:
High Operational Complexity: Multi-platform management, localized marketing, and customer service consume significant time and effort
Logistics Uncertainty: Unstable delivery times, high costs, and lack of transparency affect user experience
The collaboration between SellingPilot and SF provides targeted solutions to these pain points:
Operational Efficiency: Sellers can save over 50% of daily operational time using SellingPilot’s automation tools
Logistics Optimization: Leveraging SF’s hub at Huahu Airport in Ezhou and its global network for faster, more reliable, and transparent cross-border delivery
Data Integration: Real-time synchronization of logistics and store operation data helps sellers make precise inventory and marketing decisions
Zhang Quan, member of the Standing Committee and Executive Vice Mayor of Ezhou, stated, "The government will fully support the cooperation between Newegg and SF, providing a better development environment for cross-border e-commerce enterprises."
This partnership is significant not only for the complementary advantages of the two companies but also for opening an efficient export channel for enterprises in central China:
Industry Connection: Deep integration of Hubei’s manufacturing base with Newegg platform resources
Logistics Empowerment: Full utilization of Huahu Airport’s hub functions
Digital Upgrade: SellingPilot provides end-to-end digital support from operations to logistics
As Yu Guoyou, General Manager of SF International, stated, "Through digital empowerment, we are promoting the overseas expansion of specialty industries and the import of high-quality products, injecting new momentum into a strong trading nation."
With the implementation of the Newegg-SF cooperation, cross-border e-commerce is moving from "wild growth" to a new stage of "refined cultivation." SellingPilot, as the key vehicle for this transformation, will continue integrating more high-quality service resources to build a more complete cross-border ecosystem.
For Chinese sellers, this means a one-stop solution for operational and logistics challenges and new possibilities for global brand expansion.
