Recently, as a major global platform for openness and cooperation, the China International Import Expo (CIIE) has become a key bridge strengthening economic and trade ties between Chinese and American enterprises. Amid the restructuring of the global trade landscape, China’s flexible manufacturing supply chain and the vast U.S. consumer market create strong complementarities. Precise matchmaking during the CIIE not only helps companies overcome information barriers but also accelerates the shift of cross-border trade from “simple transactions” to “ecosystem collaboration,” building an efficient and pragmatic cooperation bridge for SMEs in both countries and providing solid support for stable bilateral economic relations.
On November 10, 2025, the “Track China – China–US SME Matchmaking Conference,” jointly organized by the Science and Technology Commission of Putuo District, Shanghai, and the Investment Promotion Agency of the Ministry of Commerce, took place in Putuo District. SellingPilot, the intelligent ERP product under Newegg Group, was selected as a premium pitch project at the conference due to its outstanding technological advantages, showcasing innovative cross-border digital operation solutions to China–US trade partners.
This recognition stems from the core digital transformation strategy for 2025 proposed by Newegg Global CEO Anthony Chow. He emphasized that “technology-driven development is the future of cross-border e-commerce.” Under his leadership, Newegg’s full-chain digitalization strategy has achieved remarkable results in China. Executing the global strategy with determination, Newegg China’s team has driven high-speed growth through both technological R&D and localized operations. In 2025, Newegg China’s cross-border marketplace business grew by more than 50% year over year, and overall business performance showed strong and steady expansion compared to 2024—demonstrating the forward-looking nature of the digital strategy.
During the pitch session, Luna, General Manager of Newegg China’s Application Software Division, presented the core competitiveness of SellingPilot. As the “digital brain” for cross-border sellers, SellingPilot breaks through traditional ERP limitations with a platform-level SaaS architecture and integrates three differentiated advantages:
AI-enabled full-chain capability, leveraging Newegg’s 20+ years of expertise in cross-border e-commerce and deep operational logic from Newegg’s proprietary data models. By combining U.S. and China AI technological strengths, SellingPilot helps sellers accurately forecast North American market trends. Its AI customer service supports multilingual 24/7 responses and builds seller-specific knowledge bases, enhancing brand experience while significantly reducing labor costs.
Compliance and efficiency, with built-in IP protection algorithms that automatically flag compliance risks during product listing to prevent trade-related issues.
Cost optimization, using intelligent logistics network planning to help sellers reduce overall fulfillment costs by 8%–12%.
From product selection and pricing to logistics and marketing, SellingPilot’s end-to-end digital solutions are addressing pain points such as information silos and operational inefficiencies in China–US cross-border trade. Representatives of U.S. buyers noted that the transparency enabled by this system provides solid support for bilateral business collaboration.
The selection of Newegg Smart ERP SellingPilot as a premium project highlights not only the recognition of Newegg’s digital transformation achievements but also the growing need for efficient cross-border service solutions between Chinese and American enterprises. With technological innovation and ecosystem collaboration, Newegg is building a smart bridge connecting Chinese manufacturing with the North American market, and will continue empowering SMEs in both countries with stronger digital momentum.
Source: Eastday.com
