SAMA Optimizes Cross-Border Multi-Channel Orders and Customer Service with SellingPilot
By automating SBS self-fulfilled orders with multi-channel fulfillment links and leveraging AI-generated professional customer replies, SAMA streamlined order fulfillment, reduced repetitive manual work, and improved response speed and customer satisfaction

Company Profile
Founded in 2003, SAMA is headquartered in Guangzhou, China, located in the dynamic economic hub of the Guangdong-Hong Kong-Macao Greater Bay Area, which is also an important global center for innovation and technology. The eight-acre headquarters campus in Guangzhou integrates modern office spaces, production facilities, employee dormitories, dining areas, and leisure zones, creating a well-rounded environment that balances efficient collaboration with employee care.
SAMA has always focused on developing, manufacturing, and delivering high-performance, cost-effective solutions for global partners, empowering enterprises to enhance competitiveness through advanced technology and efficient processes. Adhering to the core principles of sustainable development, quality-first, and customer satisfaction, SAMA continues to advance toward becoming a globally trusted partner for innovative solutions.
Challenges
1. Manual and repetitive order processing:SBS self-fulfilled orders required manual entry and platform cross-checking, causing inefficiency and potential errors.
2. Time-consuming customer service:Agents needed to read and understand each customer message and craft replies, leading to delays during busy periods.
3. Unstable fulfillment and customer experience:Heavy reliance on manual workflows caused fluctuating efficiency and affected user satisfaction.
Solutions
1. Multi-Channel Fulfillment Link Automation
Automatically syncs SBS self-fulfilled orders
Eliminates repetitive manual entry and platform switching
Streamlines and tracks the fulfillment workflow efficiently
2. AI Customer Service for Professional Replies
Automatically identifies key customer needs
Generates clear and professional reply suggestions
Agents only need minimal review before sending, improving response speed
Results & Value
More efficient fulfillment workflow, reducing repetitive tasks
Less manual entry and platform cross-checking burden
Faster customer responses, enhancing satisfaction
Overall operational efficiency and data accuracy improved
With SellingPilot, SAMA successfully optimized multi-channel order management and customer service, creating a more efficient and sustainable cross-border business operation.

What Our Users Say
During the use of SellingPilot, we are very satisfied with its overall performance. The system not only provides all the functionalities expected from a cross-border ERP, but also incorporates many innovative features that truly address practical pain points. Its integration with the Newegg platform is seamless, and the data interfaces are easily accessible and stable, making management across different sections more efficient and hassle-free.

