Daily Operations Report

As a cross-border seller, the first report you should check each day isn’t your sales ledger—it’s your Daily Operations Report.
This isn’t just raw data—it’s a distilled business battle briefing designed to help you:
Understand yesterday’s performance in 5 minutes, pinpoint critical issues in 10, and make actionable decisions in 30!

User Guide

1. Overall Summary

Quickly assess daily business health and instantly spot anomalies or highlights:

Core Metrics: Real-time display of key indicators—sales revenue, order volume, average order value (AOV), refund amount, and refund rate
Comparative Analysis: Automatically calculates vs. same day last week (week-over-week) and vs. same day last year (year-over-year) to eliminate baseline distortion
Trend Benchmark: Overlays 7-day averages to distinguish normal fluctuations from concentrated spikes
Risk Alert: Even with $0 refunds, surging sales still warrant vigilance on fulfillment and quality control

✅ Action Tip: Sales exceeded 7-day average by 100%+? Immediately review traffic sources or promotional triggers to replicate success.

2. Channel & Store Performance

Precisely identify who’s driving growth—and who’s falling behind:

Yesterday’s Channel Contribution: Ranked by sales/orders to highlight the day’s top performer (e.g., Walmart at 100%)
7-Day Cumulative Share: Reveals long-term strategic channels (e.g., BestBuy contributing 67.3%)
Anomaly Alert: A high-value channel had $0 sales yesterday? Investigate product status, ad pauses, or inventory sync failures
Store Focus: For multi-store accounts, aggregates performance to avoid misleading “averaged” insights

✅ Action Tip: Prioritize fulfillment rhythm and inventory readiness for channels experiencing sudden volume spikes (e.g., Walmart).

3. Trend Insights

Detect long-term signals hidden within short-term volatility:

Daily Baseline: Calculates 7-day average sales and order volume
AOV Shift: Compares 7-day average AOV vs. yesterday’s to detect changes in customer purchasing behavior
Sales Concentration: Surging orders with declining AOV may indicate expansion into broader price-sensitive segments

✅ Action Tip: If lower AOV accompanies higher volume, evaluate margin impact and optimize product mix accordingly.

4. Risks & Opportunities

Turn data into proactive actions for inventory, quality, and resource allocation:

🔴 Urgent Risks

Stockout Alert: Best-selling item at 0 inventory—already hurting conversion and rankings → Replenish immediately
Critical Inventory: Only ～15 days of stock remaining (e.g., tennis racquet), nearing the 14-day safety threshold → Schedule replenishment this week

🟢 High-Potential Opportunities

Channel Recovery: BestBuy had $0 sales yesterday despite contributing >⅔ of 7-day revenue → Audit new listings, main image updates, and ad budgets
Quality Safeguard: $0 refunds ≠ zero risk → Implement spot-checks and pre-shipment reviews for high-volume SKUs to prevent post-scale quality issues

5. Decision Support

Ensure every report drives real-world action:

Auto-Generated To-Dos: e.g., “Replenish 3 SKUs,” “Audit BestBuy listings,” “Analyze Walmart traffic source”
Customizable Thresholds: Adjust inventory alert days or AOV guardrails by category
Adaptable to All Stages: Growth-phase stores focus on traction; mature stores on efficiency; peak season on fulfillment—all using the same logic

💡 Remember: A great operations report doesn’t just tell you what happened—it tells you what to do today.

Tired of manually checking data every day? Enable automated email delivery and receive your report every morning—never miss a critical insight again!

Log in to SellingPilot
Go to: Settings > Notification Preferences > AI Assistant
👉 Go to Notification Settings Now
Click “Edit”, check the box for “Daily Operations Report”
Enter the email address where you’d like to receive the report, then save

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✅ Pro Tip: Supports multiple email addresses—you can send it simultaneously to operations, procurement, and leadership to keep everyone aligned!