At the 4th Global Digital Trade Expo (hereinafter referred to as the “GDTE”), a globally influential top-level digital trade event, a jury composed of authoritative industry experts, technology leaders, and senior investors conducted a multi-dimensional evaluation of numerous digital trade innovations using rigorous criteria. SellingPilot, Newegg’s self-developed ERP intelligent solution focused on the North American market, stood out with the team’s in-depth explanation of technological innovation, precise resolution of cross-border e-commerce pain points, and an outstanding on-site defense performance. Amid fierce competition, SellingPilot won the “2025 Emerging Award.” This award not only recognizes SellingPilot’s strong technological capabilities but also highlights its growing industry recognition within the intelligent ERP segment of cross-border e-commerce.
Image: Conference Site
Newegg Global CEO Anthony Chow has long focused on the strategy of “global digital transformation,” and as early as the beginning of 2025, he proposed the core principle: “Use technology to drive a revolution in trade efficiency and make global cross-border business easier.” This strategy has been firmly and efficiently implemented in Newegg China. SellingPilot’s receipt of the “2025 Emerging Award” marks an important milestone and a testament to this strategic vision.
The Newegg China team, following CEO Anthony Chow’s strategic direction, deeply analyzed the core needs of China’s small and medium-sized cross-border sellers in multi-platform operations, supply chain management, and intelligent decision-making. Concentrating its strengths, the team refined the SellingPilot product—from technical architecture and module iteration to localized service deployment and ecosystem collaboration—always anchored on the goal of “digitally empowering the entire cross-border chain.” This award represents not only recognition of Newegg China’s R&D strength but also affirmation of its support for China’s brands going global. It signifies that Newegg’s布局 in intelligent cross-border services has entered a harvest stage, injecting strong momentum into China’s digitalized cross-border ecosystem.
Newegg Global CEO Anthony Chow
In 2025, China’s intelligent ERP market for cross-border e-commerce has shown a vibrant trend of “rising newcomers and diversified competition.” With differentiated strengths, Newegg’s SellingPilot has joined the “emerging ranks,” alongside new products such as Shopify Plus and J&P ERP, offering more targeted and diverse digital solutions for Chinese SMB sellers.
SellingPilot’s “rising star” characteristics come from its precise understanding of “Chinese sellers’ need to deeply cultivate the North American market.” Unlike generic ERP systems, SellingPilot embeds over 20 years of Newegg’s North American operations experience into its underlying logic, giving it a natural sensitivity to North American consumer habits, platform rule changes, and compliance requirements. While Shopify Plus excels in brand-driven independent site operations and J&P ERP is strong in multi-platform data aggregation and analysis, the three, together with other new ERPs, form a complementary “new choice matrix” for Chinese cross-border sellers in 2025. Sellers can select the best-fit ERP tool based on business model (marketplace vs. independent site), operation strategy (boutique vs. large catalog), and target market (North America / Europe / Southeast Asia). This evolving structure reflects China’s trend toward more specialized and refined digital service solutions.
SellingPilot’s core competitiveness—and the reason it won the award—lies in its deep integration of “intelligent capabilities” and “North American multi-platform operational efficiency.”
In terms of intelligence, SellingPilot has built a full-chain intelligent system consisting of AI product research, intelligent listing optimization, dynamic pricing, intelligent customer service, and supply chain forecasting.
Its AI product module collects massive North American consumer data, competitor trends, and trending keywords, combined with Newegg’s two decades of transactional data, to generate a three-dimensional report featuring high-potential products, differentiated selling points, and market capacity. Intelligent Listing Optimization uses NLP to enhance titles, descriptions, and keywords, significantly boosting exposure and conversion. Dynamic Pricing achieves a closed loop of real-time competitor monitoring, cost-profit calculation, and automated price adjustments.
In terms of North American multi-platform efficiency, SellingPilot directly addresses sellers’ pain points of scattered multi-account management, complex order operations, and delayed inventory syncing. It provides an integrated solution enabling “one system to manage all North American platforms.” Sellers can process concentrated orders, sync inventory with one click, and track logistics smartly across Newegg North America, Amazon US, eBay, Walmart, Best Buy, and more. API integration supports automatic order retrieval, smart split/merge, and batch shipping, increasing efficiency by more than 20%. Its real-time inventory syncing and forecasting models reduce losses caused by overstocking or stockouts.
Additionally, SellingPilot includes compliance auditing tools for North American regulations to help Chinese sellers reduce operational risks. This blend of “intelligence + localization + efficiency” earned unanimous praise from judges and won the “2025 Emerging Award.”
SellingPilot’s win represents a high-quality achievement of Newegg’s global digital strategy in China. As the cross-border e-commerce industry continues evolving, intelligent ERP products represented by SellingPilot will keep advancing in technological innovation and service upgrading—providing Chinese SMB sellers with a more powerful and intelligent digital engine to succeed in the North American market and helping them navigate the broader opportunities in global digital trade.
Source: PEdaily.cn
