Amazon Overseas Shopping announced its entry into JD.com, marking an important collaboration in the cross-border e-commerce market. This move will enhance Amazon's competitiveness in the Chinese market and bring more overseas products to JD.com. The cross-border e-commerce market is growing rapidly, and investors can pay attention to the financial reports and market dynamics of related companies to seize investment opportunities. However, the market also faces policy changes and competitive challenges, and companies and investors need to adjust their strategies flexibly to adapt to market changes.

TikTok Shop US announced the implementation of a joint funding free shipping plan starting from August 26, 2024, encouraging eligible sellers to participate and providing incentives. The new plan stipulates that eligible sellers will be automatically included in the joint funding free shipping plan, but cross-border fully managed merchants are temporarily not participating. Newly joined merchants will enjoy full platform subsidies for the first 500 orders and can also receive an additional full postage subsidy for 500 orders. In terms of specific implementation, TikTok Shop has formulated differentiated subsidy policies based on different logistics models and product types.

TikTok has launched 'The £1 Million Club' program to support new brands and businesses joining the platform. New sellers can expect incentives such as 0% commission sales for up to 90 days, free storage and fulfillment support, and product vouchers valued up to £2,500. These incentives aim to help sellers reach their first £1M on TikTok.

"TikTok Shop Prohibited Items Policy (US Cross-border - US Warehouse)" lists multiple prohibited items and regulations, including federal, state, and local laws and regulations in the United States, covering various categories of goods. The policy emphasizes that sellers must comply with TikTok Shop and US national laws and regulations, while also advising sellers to regularly check for policy updates.

In 2024, the cross-border e-commerce industry is showing a trend towards diversification, with well-known brands, factory-type sellers, and live-streaming internet celebrities all entering the market. Fan Beauty Diary, founded by Fan Bingbing, has joined the leading Southeast Asian e-commerce platform Lazada and has opened an official account on TikTok. Leveraging the star effect and product strength, the brand has achieved excellent sales performance in the domestic e-commerce market, attracting considerable attention for its future development in the cross-border e-commerce field.

The TikTok Shop platform announced that it will update the rules for the trial period of new cross-border US market stores starting from July 10, 2024. This update includes dynamic adjustments to order limits, shortening of graduation rules, and lowering of transaction volume requirements, aiming to incentivize new stores to improve operational capabilities and service quality.

Amazon plans to launch a low-price store project, implementing a "refund only" policy for products priced below $3, allowing consumers to request a refund within 15 days without returning the item. This move is aimed at addressing price competition in the fierce cross-border e-commerce market, but it may also benefit buyers engaging in malicious refund practices. While this policy aims to enhance the consumer shopping experience, it also presents challenges such as increased business operation risks and heightened platform regulation difficulties for merchants.

TikTok Shop in the Philippines has announced an extension of the fulfillment time for the 7.7 major promotion orders to accommodate the pace of consumer ordering. This move is aimed at enabling sellers to flexibly manage the delivery process and ensure that orders are fulfilled within the specified time frame. At the same time, TikTok Shop places great importance on the Southeast Asian market, considering it a key strategic region, and has partnered with Tokopedia to solidify its position in the Indonesian market.

TikTok has introduced new restrictions on ads targeting teens, limiting personalized targeting and campaign selections. Advertisers can now only reach teens using broad targeting options like location and language. This move aims to protect teen user data and improve transparency. Additionally, TikTok is giving users more control over their logged interests to better manage the ad content they see.

Amazon is intensifying its focus on artificial intelligence by hiring top talent from AI startup Adept and licensing its technology. The company is facing tough competition in the AI space and is investing in its cloud unit and voice assistant to stay ahead. Rohit Prasad, a senior vice president, is leading Amazon's development of advanced AI capabilities.