Temu's E-commerce Model Showdown! After reading this, you won't hesitate about how to choose anymore!
Hey everyone! Want to ride the waves in Temu's cross-border e-commerce race, but feeling confused by the full-trusteeship, semi-trusteeship, and Y2 models? Don't panic! Today, let's unveil these models in a super fun way, using the most down-to-earth approach to help you understand the "hidden attributes" of these models and easily choose your best "wealth-building partner"!
Warehousing and Logistics: Who's the "Top Dog" in Logistics?
Full-Trusteeship Model: The Joy of Being a Cross-Border "Hands-Off Boss"
The full-trusteeship model is a "blessing for lazybones"! Just send your goods to a domestic warehouse, and the platform—your "all-around butler"—will handle everything else: first-mile and last-mile logistics. It's like ordering takeout: you don’t need to worry about how the rider picks up or delivers the food—just sit back and wait for the positive review! Logistics timeliness is no joke either: goods reach customers in 7-12 days, prioritizing both peace of mind and efficiency.
Semi-Trusteeship Model: The "Self-Start-Up Pro" of Logistics
Choosing the semi-trusteeship model is like running your own "logistics boutique" overseas. You need to stock goods in overseas warehouses in advance and arrange last-mile delivery yourself. But the perks are clear: local delivery is lightning-fast, arriving in 2-7 days— "speed demon"! When customers place an order, you can almost hear them gasp, "That was insanely quick!"
Y2 Model: The "Lone Wolf" of Domestic Direct Shipment
The Y2 model takes the route of "direct shipping from China to the U.S."—no need to stock goods in overseas warehouses; just ship directly from China. However, its overall timeliness is slightly longer, about 14 days (9 days for preparation + 5 days for delivery). It's like buying a long-coveted item online: though you wait a bit, the joy of receiving it doubles! Perfect for customers who aren’t in a hurry and value cost-effectiveness.
Responsibility Allocation: Who's Pulling the Strings Behind the Scenes?
Full-Trusteeship Model: The Platform as "Overbearing CEO"
In the full-trusteeship model, the platform acts as the uncompromising "overbearing CEO"—handling pricing, operations, and logistics single-handedly. You just need to play the role of "supplier" and focus on delivering goods. For cross-border e-commerce newbies, this is like a "newbie protection shield"—no need to worry about pitfalls; just follow the platform!
Semi-Trusteeship Model: The "Duet" Between Sellers and Platform
The semi-trusteeship model is like a "duet" between sellers and the platform. Sellers take charge of inventory management and last-mile logistics, while the platform holds the "steering wheel" of pricing and traffic. Only when both sides coordinate seamlessly can they perform a perfect "sales dance" to attract more orders!
Y2 Model: The Seller's "Level-Up Challenge"
Under the Y2 model, sellers must shoulder the burden of first-mile logistics and customs clearance—like clearing stages in a game, every step requires caution. But don’t worry: the platform handles last-mile delivery and pricing, helping you "sprint" through the second half. Successfully clear the stages, and you’ll reap abundant "clearance rewards"!
Cost Structure: Wallet's "Guardian" or "Consumer"?
Full-Trusteeship Model: The "Hidden Trick" of Logistics Fees
In the full-trusteeship model, the platform subtly "hides" logistics fees within the supply price, like a game of "guess where I'm hiding". While this approach is hassle-free, it may eat into profits. But don’t worry too much—you might just unwrap a blind box of pleasant surprises someday!
Semi-Trusteeship Model: The "Cost Master" of Meticulous Budgeting
The semi-trusteeship model empowers sellers to "take the helm" of costs. You call the shots on first-mile expenses and can even "bargain" with logistics providers—it’s a paradise for budget-savvy sellers! Last-mile delivery is also customizable to your needs, letting you control costs and ensure every penny counts.
Y2 Model: The "Terminator" of Overseas Warehouse Rent
The Y2 model’s biggest edge? It slashes overseas warehouse rent, giving your wallet an instant "diet"! But here’s the catch: you’ll bear tariff risks yourself, like an "adventure investment". Guess right, and you’ll save a fortune; guess wrong, and you might face a "financial hemorrhage". But with proper prep, you could become the "investment winner"!
Timeliness: Who Can "Stay One Step Ahead"?
Full-Trusteeship Model: The Platform-Powered "Speedster"
Thanks to the platform's efficient logistics capabilities, the full-trusteeship model delivers goods to customers in 7-12 days. Customers don’t have to wait long, their shopping experience is fully satisfied, and repeat customers naturally keep coming!
Semi-Trusteeship Model: The "Speed King" Shipping from Overseas Warehouses
Leveraging the advantage of overseas warehouses, the semi-trusteeship model achieves fast local delivery within 2-7 days. While other sellers are still worrying about logistics timeliness, you’ve already won customers over with "lightning speed"—this move is an absolute win!
Y2 Model: The "Steady and Sure" Player Prioritizing Cost-Effectiveness
Although the Y2 model has an overall timeliness of about 14 days (not the fastest), it excels in cost-effectiveness. For customers who don’t prioritize speed but care more about price, it’s the "dream choice"!
Applicable Scenarios: Find Your "Exclusive Stage"
Full-Trusteeship Model: The "Treasure Mode" for Newbies and Big Players
The full-trusteeship model suits factory-type suppliers, trade giants, and cross-border newcomers. Like a "newbie village artifact" in games, it helps you enter the market easily and rapidly. With the platform escorting. Even if you're a "cross-border newbie", you can quickly grow into a "sales expert"!
Semi-Trusteeship Model: The "Showcase" for Logistics Experts
If you already have overseas warehouses or want to control inventory and delivery yourself, the semi-trusteeship model is your "exclusive stage"! Here, you're the "logistics master", free to unleash your talents and build your own cross-border e-commerce empire!
Y2 Model: The "Adventurer's Paradise" for Low-Cost Trials
The Y2 model is a "paradise" for sellers looking to test overseas markets at low cost—especially for lightweight small items or new product testing. It's like a full of surprises" "low-cost adventure" where you might discover a new continent and find your next best-selling product!
Store and Products: Each with Its "Shining Points"
Full-Trusteeship Model: The Strict "Product Selection Examiner"
The full-trusteeship model is extremely strict in product selection, sample submission, design review, and image review—like a "beauty pageant" where only products passing layer-by-layer screening can "debut". However, its deposit threshold is low: 1,000 RMB for the spot goods model and 5,000 RMB for the pre-sale JIT model, allowing more sellers to join this "cross-border feast".
Semi-Trusteeship Model: The "Convenient Channel" for Easy Operation
The semi-trusteeship model is super easy to operate: upload products, fill in information, and manage inventory—done in just a few simple steps. With a deposit of 10,000 RMB, products come with built-in "timeliness labels" that catch customers' eyes at a glance on search result pages, making them veritable "traffic magnets"!
Y2 Model: The "Cost-Effectiveness Star" of the U.S. Site
Currently only available on the U.S. site, the Y2 model is the "close sibling" of the semi-trusteeship model. Sellers can open new stores or list products using idle links. Focused on "cost-effectiveness", the platform promotes these products to budget-savvy users, instantly making them favorites among "money-saving experts"!
Conclusion: Choosing a Model Is Like Choosing a "Teammate"
- The full-trusteeship model suits sellers seeking hassle-free operations.
- The semi-trusteeship model is ideal for experienced sellers who want more control.
- The Y2 model is perfect for sellers looking to test the waters at low cost.
Just like forming a gaming team, there’s no "strongest teammate"—only the most suitable combination! Match your situation now, choose the "best teammate", and kick off your road to cross-border e-commerce wealth!